Crumshy

Design
Social media
Branding
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CLIENTS
Crumshy Restaurent
PROJECTS
Crumshy Social Media Design
DATE
July 2, 2025
LOCATION
Dammam, Saudi Arabia

Overview

Crumshy is a modern food brand specializing in a wide range of crispy and flavorful dishes, including tacos, burgers, salads, and fried items. The brand needed a strong and cohesive digital presence to connect with its growing audience and stand out in a competitive food market. Our team was brought in to handle both the visual branding and the ongoing management of their social media presence.

Problems

The brand faced a lack of a cohesive visual identity that captured its bold, crunchy personality, leading to a disconnect between its in-store experience and online presence. Content posting and engagement across social platforms were inconsistent, which contributed to limited awareness and reduced interaction from the target audience. Additionally, there was a challenge in translating the vibrant, flavorful in-store food experience into compelling digital content that resonated with viewers and encouraged engagement.

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Our Approach

We designed a vibrant and dynamic visual identity that captures Crumchy’s unique flavor and energetic personality. A tailored content strategy was crafted to reflect the brand’s diverse menu, target audience, and distinctive voice. We implemented and managed a consistent posting schedule, delivering high-quality photos, engaging videos, and compelling copywriting. Active engagement with the audience was maintained through comments, stories, interactive polls, and creative campaigns. Additionally, we aligned our efforts with key seasons, special offers, and trending content formats to maximize relevance, visibility, and audience reach.

Results

We achieved a consistent and recognizable brand identity across all digital platforms, effectively reflecting the brand’s bold and crunchy personality. Within the first three months, follower count and audience engagement saw a significant increase, driven by strategic content planning and execution. Targeted promotions and high-performing content helped boost both foot traffic and online orders. As a result, Crumchy was successfully positioned as a trendy and appealing food destination within its market, resonating strongly with its target audience.

Let’s work Together

Transforming your digital presence with innovative web design, intuitive app design, and impactful.