Overview
Jucina, a juice brand committed to delivering fresh and flavorful beverages, sought to refresh its packaging to better reflect its quality and appeal to modern consumers. We were tasked with designing packaging for five juice varieties—Orange, Apple, Mango, Guava, and Mixed Fruits—ensuring each flavor had a distinctive yet cohesive look under the Jucina brand identity.
Our Approach
Conducted market research to identify trends and consumer preferences in juice packaging. Developed a clean, vibrant, and fruit-focused visual style to convey freshness and flavor. Used color coding and distinct fruit imagery to differentiate each flavor while keeping the brand unified. Incorporated modern typography and clear labeling for easy product recognition. Prepared production-ready files optimized for print quality across all packaging types.
Results
Successfully launched a cohesive packaging line that enhances Jucina’s shelf presence. Improved flavor recognition through distinct and vibrant designs. Strengthened the overall brand identity, positioning Jucina as a fresh, modern, and high-quality juice brand. Received positive feedback from both the client and their customers for the eye-catching packaging.
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